Percipio.London: Evolving client’s work through motion

Carly Ayre

Blog by Carly Ayre
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Evolving client’s work through motion

Interactive storytelling has steadily become one of the favoured ways to present content. It is estimated that by 2022 video content will comprise over 80% of consumer internet traffic (cisco ref). Whether this is a motion showreel of products and services or just subtle hints of animation to emphasise a graphic, it is widely acknowledged within marketing that video is now an integral part of their overall strategy.

Developing static graphics into motion promotes creativity and emotion, but it keeps audiences engaged in the post longer. Giving more time to inform, promote or sell. However, because video content is now dominating visuals, people now expect brands and organisations to use it throughout their communications, even down to information and policy updates.

In 2021 it is predicted that people on average will spend up to 100 minutes per day watching online videos of some description, despite a human’s attention span only being 8 seconds. After investigating further, online videos are more likely to be watched all the way through if under two minutes, analytics have shown from multiple platforms a sharp drop off after the two-minute mark.

Shown below is how you can take a stand-alone graphic and turn it into a shareable graphic that will pique interests and engage with more viewers, enticing click-throughs.

Evolving Client's Work – CSJ example
Evolving Client's Work – EEF example
Evolving Client's Work – NTP example
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