percipio.london: IntegratED Annual Reports

The IntegratED partnership exists to reduce preventable school exclusions and improve the quality of education for children excluded from school.

Every year around 8,000 children are permanently excluded from school and an even greater number are moved into alternative provision (AP) through other routes.

IntegrateED asked us to produce their inaugural IntegratED Annual Report 2021, a state of the nation report into school exclusion and alternative provision that would bring together all the available data, research, and policy from a historically overlooked cohort.

The Brief

The brief was simple; to create a bespoke report for what was their first Annual report on school exclusions and alternate provision. 

However, at the time the intregratED brand was new with only a basic visual language to draw from. This meant that we were additionally tasked with implementing and translating the brand into what would be the start of a new medium, building and extending it so that it could work across both print and digital copies of all future reports.

We have now created a re-usable template for all future IntegratED reports which allows us to produce subsequent reports more efficiently and cost effectively. 

Data visualisation

These ~80 page reports land on the desks of every MP in the country, it’s more important than ever that information is conveyed not only rapidly, but also accurately 

As with many editorial pieces, publications such as the IntegratED state of the nation reports contain a lot of factual data – it is our job to bring this data to life in the form of infographics, illustrations and various pull-outs. 

Without data visualisation, it is challenging to identify the correlations between the relationship of independent variables. By making sense of those independent variables, we can make better business decisions. 

The human brain is not well equipped to devour so much raw, unorganised information and turn it into something usable and understandable. 

By using graphics, illustrations, charts and graphs to communicate data findings users can better identify patterns and trends and more easily gain insight and make better decisions faster.

Social media

Imagery in social media generally leads to a ~31% increase in click through conversion rate; if you to give your product the best chance in the saturated world of social media, use imagery in your posts.

With this in mind (and with all the publications we produce), alongside the reports themselves, we work with the press teams to create graphics and to communicate important messages though social media. This means timed releases of important key facts can be pushed out to public channels using on-brand imagery. 

We are at the beginning of our long-term relationship with the Centre for Social Justice and IntegratED and we’re thoroughly looking forward to continuing to design and produce their publications.